The worldwide number of users for the picture sharing social platform Instagram has crossed the 400 million mark, and marketers are absolutely convinced that the platform is an excellent channel for advertisements. A large number of brands now use the help of influencers to promote their products and services across social media, and it is observed to increase sales significantly. Given below are the top five advantages of hiring Instagram Influencers for product placement:
1. Improved Brand Awareness
Most people who have grown up using smartphones barely ever watch any television as they find the constant stream of advertisements very inefficient. These people get most of their entertainment by browsing social media sites like Facebook, YouTube and Instagram. The people who enjoy the most number of followers in these platforms are not unlike the celebrities of the modern era. Any products or services endorsed by these influencers receives the attention of millions of users worldwide, and promote brand awareness amongst the target demographic with much more efficiency with likeliness to go viral.
2. Instant Credibility
Credibility as a brand takes a lot of time to establish, and especially so when you have a small business. One of the best ways to increase the credibility of your brand is to hire an Instagram influencer to favorably review your products or services. You can take the help of Instagram product placement platforms like Ifluenz to get you in touch with influencers who can endorse your brand. The effect of this form of marketing is similar to word-of-mouth marketing as users have a natural tendency to trust the opinion of their favorite instagrammers.
3. Interactive Channel
One of the main differences between using social media advertising and traditional advertising is that social media platforms are interactive. This allows the customers to directly interact with the brand whenever they want to without any reservations. The two-way communication channel offered by Instagram gives brands the advantage of having conversations with their target demographic and learn more about what kind of products and services they are interested in.
4. Less Blatant Advertising
Most people have an instant disregard for blatant advertisements. The bad reputation that the advertising world has garnered through the years have largely been due to the blaring overuse of media for the sake of brand awareness. With social media advertising strategies like product placements, advertisements are much more subtle, and this adds to the charm of the campaign. Many Instagram influencers are masters at incorporating products into their photographs, especially if it fits well with their online persona. A product placed in the post of an influencer is much more relatable than the unidirectional channels of traditional media advertising.
5. Better Returns
Probably one of the greatest benefits of using the help of an Instagram Influencer is that businesses stand a chance to gain much better returns than other traditional advertising methods. The production value for many Instagram advertisements are not as high as those required for traditional advertisements that involve the faces of celebrities. At the same time, Instagram influencers have a worldwide appeal and a loyal following that is built on trust and value addition. A single post by an influential instagrammer can be liked and commented by millions of people worldwide, ensuring a low cost, high impact marketing strategy.
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