Paid media or earned media, what works better for boosting ROI? This has been one of the oldest discussions in the marketing world and includes a key topic called ‘influencer marketing’. So what is influencer marketing? It is a process that helps identify, research, engage and support individuals who are capable of developing high-impact conversations […]
Month: March 2017
Choosing an Ideal Instagram Influencer Campaign: Tips
Social media has become a platform where criticisms and word of mouth recommendations spread like wild fire. The term ‘influencers’ is being used almost everywhere but there is still some confusion with regards to what it actually means. Industry experts believe that influencers are those people who are constantly active on multiple social media sites […]
10 Influencer Marketing Statistics You Must Know
Adblock usage is at an all-time high right now and brands are quickly losing the trust of their consumers as far as advertising is concerned. In such a scenario, it seems like influencer marketing is the best path to take in order to ensure that your message gets registered with the target audience. Brand endorsements […]
Finding the Right Instagram Influencer for Your Product/ Brand
Instagram is one of the fastest growing social media and is providing benefits to marketers which were not expected previously. Instagram is the most popular photo sharing app currently in the market and it can also be used for sharing videos with your followers. Visual content is considered extremely powerful and popularity of Instagram is […]
Tips to Will Help You to Work with a Social Media Influencer
Social media influencers have become important entities for digital and new age marketers. They wield considerable sway on their followers and make them aware of your brand. It leads to organic search and lead generation for your product. In return, influencers expect monetary compensation, incentives and some even work for free samples of your product. […]
Brands that Succeeded on Instagram through Influencer Marketing: A Case Study
Since its launch in 2010, Instagram, the popular photo and video sharing application has managed to engage more than 400 million users and is now one of the leading platforms used by brands to build on their digital marketing strategy. Brands are busy crafting innovative social influencer strategies and executing wide-reaching influencer marketing campaigns. The […]
Top 10 Instagram Influencers and What They Do Right
Jessica Stein (@tuulavintage) With a following of 2.4 million, she is an Australian who caters to the travel segment. Cathay Pacific contracted her for the #lifewelltravelled campaign in 2015. Nickelson Wooster (@nickwooster) He caters to the men’s fashion segment in the United States and has become something of a style icon. Adam Gallagher (@iamgalla) He […]