Adblock usage is at an all-time high right now and brands are quickly losing the trust of their consumers as far as advertising is concerned. In such a scenario, it seems like influencer marketing is the best path to take in order to ensure that your message gets registered with the target audience.
Brand endorsements are perhaps the first thing that comes to our mind in relation to influencer marketing. A lot of companies tend to minimize the status of influencer marketing by tagging it as a trendy way to describe and promote a product or brand via social networks. This way they miss out on the actual utility of influencer marketing. The significant benefits of influencer marketing are still not understood by a lot of businesses.
In comparison to traditional advertisements, the posts generated by your influencers are likely to stay within the digital social circle for a longer period of time. This means that your posts will keep generating awareness about your brand and products/services over the long run. On the other hand, other types of advertising may vanish after being published just once.
Top Statistics related to Influencer Marketing
If you aren’t yet convinced about the power and relevance of influencer marketing in today’s marketing world, here are ten statistics that will make you change your mind almost instantly!
1. According to a 2016 TapInfluence study done in association with Nielsen Catalina Solutions, the content generated for influencer marketing is capable of delivering 11 times higher return on investment as compared to others digital marketing tools.
2. According to 2014 Ogilvy Cannes, 74 percent of the population utilizes social networks to get guidance for its purchase decisions.
3. The interest in influencer marketing has increased over 90 times since 2013. In 2013, the average per month search for influencer marketing was under 50. And today it is more than 4,400!
4. As of 2016, 84 percent of the marketers make use of influencer marketing campaigns. Some of the most widely used influencer marketing tools include content promotion, content creation and product launches.
5. eConsultancy reports that nearly 60 percent of beauty and fashion brands use influence marketing tactics and an additional 21 percent plan to make an investment in this type of marketing strategy in the coming year (as reported in September 2016).
6. Social media channel, Twitter reports that almost 40 percent of the users on Twitter claim that they have made purchases after getting influenced by a Tweet posed by an influencer.
7. According to a TapInflience & Altimeter report (June 2016), 71 percent of marketers say that continued ambassadorships have been the most successful influencer marketing technique.
8. 60 percent of the marketers increased their budgets for influencer marketing in 2016.
9. Google reports that 70 percent of the teenagers subscribing to YouTube claim that they are able to connect with YouTubers a lot more traditional celebrities.
10. Almost 70 percent of the Millennials make use adblockers to block out traditional online ads.
Influencer marketing has proven to be so successful over a period of time that it is now quite rare to hear of a marketing professional who hasn’t executed an influencer campaign. It has definitely taken precedence over the traditional marketing methods including video and print advertising and also surpassed other digital marketing strategies which had previously enjoyed dominance.
Besides helping brands to increase their consumer base, influencer marketing can also be used for refurbishing an unfavorable brand reputation. Influencers can play a huge role in changing the perception of the public about your brand.