When artist Jean-Pierre Roy created the Nachlass in 2015, he had no idea it would be sold to Hollywood celebrity-cum-environmental-crusader Leonardo DiCaprio. It turned out DiCaprio had spotted the painting on Instagram and had contacted the gallery holding the piece to finalize his purchase. The days of visiting the art gallery to purchase paintings and […]
Month: January 2018
5 Tips on Instagram Influencer Marketing for Luxury Brands
Let’s face it. You may not be able to wear it every day, but you sure want to own it. The magnetic power of luxury brands is undeniable. But, a large chunk of this allure comes from the phenomenal marketing that brands engage in. An integral part of any luxury brand’s marketing campaign is influencer […]
The Power of Instagram for Food Brands
Instagram is extremely powerful and it achieves far-reaching results for brands. A true testament to the power of Instagram is how it has impacted positively the food and beverage (F&B) industry. The F&B industry has always been a ‘work-in-progress’. It’s one of the few industries where evolution is constant and inevitable. Raging trends today may […]
How to Boost Your Christmas Sales with Instagram?
When it comes to the ability to promote a product, nothing beats the superpower called Instagram. With 800 million active users and counting, Instagram is the go-to social media network for any business that wishes to get noticed by customers. Seasonal sales, especially those around Christmas, can be tricky to implement. One way to grab […]