Research shows that US marketers spend $570 million a year on influencer marketing campaigns. But why? As a new business, you may wonder what the hype is about influencer marketing and whether you should invest in it or not. In this article, we’ll attempt to answer these questions. Influencer marketing is a marketing strategy where […]
Month: April 2018
Top US Instagram Fashion Influencers in 2018
Influencers have become the lifeblood of every marketing campaign today and it’s important for brands to actively work with influencers to gain audience attention. Hiring influencers for your fashion brand The industry that benefits the greatest from influencer marketing is fashion. But, before we take a look at why companies need to hire fashion influencers, […]
How to Spot Good Instagram Influencers from Bad Ones
In 2017, more than $1 billion was channeled toward Instagram influencer marketing. While Twitter and Facebook have a lot of scope for influencer marketing, Instagram is the top choice for brands, companies, and small businesses. While marketing and its methods have come a long way, everything boils down to what keeps consumers interested. Gone are […]