When the Marriott Group of Hotels wanted to increase their bookings, they skipped their advertisers and PR agents and head straight over to social media personalities Taryn Southern, Jen Levinson, Sara Hopkins, Tom Jauncey, and Diipa Khosla for help. The group was tasked with creating highly-engaging videos of their stay at various Marriott hotels […]
Month: May 2018
5 Badass Instagram Influencer Marketing Campaigns You Should Know About
Brand marketers often adopt creative marketing tactics to generate brand awareness and build brand loyalty to achieve their bottom line. But influencer marketing perhaps steals the limelight in this context owing to its ability to mold purchase decisions of consumers. The allegedly magical powers of influencer marketing become all the more prominent when such campaigns […]
Top UK Fashion Influencers in 2018
The UK is a haven for fashion lovers. It is also the playground for some of the world’s most inspired and inspiring fashion influencers. Influencer marketing is gaining traction and fashion brands that want to get noticed need to strike meaningful relationships with influencers. Fashion brands can also use influencer to get rid of excess stock. […]
Why Watch Brands are all using Instagram Influencers?
In the past couple of years, Instagram has climbed the ladder to become the leader among social media platforms. Besides regular users, the platform is the prime choice for brands and businesses all over the world. If you are not tapping into Instagram’s enormous pool of users to boost your brand’s sales, you are missing […]
5 Tips To Boost Your Clothing Line With Instagram Influencers
Instagram – One to reckon with Instagram has made itself the reigning champ among social media websites and applications. Thanks to this app, even the smallest brands can become global names. The power of Instagram is something to reckon with, especially if you are looking to boost your own brand. With a population […]
New Brands : Stand Out With the Help of Influencers
No, influencer marketing is not new in the world of brand marketing. In fact, a lot of brands are actively leveraging the huge fan-following of influencers for promoting their products and services on social media channels. Why shouldn’t they? After all, influencer marketing is an effective strategy to cut the clutter and stand out from […]
Launching a New Product? Influencer Marketing is a Must!
Influencer marketing has been there in the marketing world for quite some time now. Every savvy marketer understands the power of influencers in driving sales. So why shouldn’t it be used for launching a new product? Irrespective of whether you are a B2B or a B2C marketer, influencer marketing is simply a must for launching […]
How to Remove Ghost Followers From Your Instagram Account?
If you are a company focusing on image-based content, perhaps Instagram is your preferred social platform. You have come up with an amazing image and an attention-grabbing, hashtagged caption to post on your account. You share it and wait eagerly for likes and comments to pour in, just like always. You can certainly expect some […]
Influencers With Fake followers: Why Brands Won’t Work With You?
Ever since social media became an important cog in the marketing mix, brands tend to focus on one objective – gaining more followers. Whether it’s Facebook, Twitter, Instagram or any other social platform, marketers aim at reaching as many followers as possible to increase brand awareness. Social media reach and engagement are important determinants of […]
How to Create a Killer Brief for Your Influencers?
Influencer campaigns start with a brief Influencer marketing is a popular form of marketing that many social media-savvy marketers are adopting. Influencer marketing campaigns on social platforms like Instagram can garner brands the much-needed recognition and fan-following, which are essential for them to thrive. After all, it boosts their reputation and spreads positive word-of-mouth […]