Instagram – One to reckon with
Instagram has made itself the reigning champ among social media websites and applications. Thanks to this app, even the smallest brands can become global names. The power of Instagram is something to reckon with, especially if you are looking to boost your own brand.
With a population of more than 700 million active users every month, Instagram has indeed taken the top spot for influencers. Taking the throne from Facebook and then Twitter, this social media platform has become a global favorite, especially among the millennial population.
There are more than 8 million businesses that use Instagram for their marketing and sales. Fashion and clothing brands thrive on Instagram because it is a photo-sharing platform. Image-based platforms like Instagram are an oasis for fashion and lifestyle bloggers because fashion is, after all, visual.
People on Instagram typically “like” posts related to lifestyle, fashion, celebrities, and high-end brands. Clothing and fashion are among the top-most followed genres. This makes Instagram the ideal platform for your clothing line to boost sales and growth.
Tap into the influencer pool
When someone wants new clothes, they need to see what they are going to buy. While fashion magazines have all details on the latest trends, they fail to connect with consumers on a deeper level. Designer brands are great, but they are too expensive for almost everyone unless you are a Kardashian.
Instagram influencers have completely changed the fashion landscape. When a consumer sees a regular person on Instagram, they relate to them. And when they see this person wearing an attractive outfit, they can actually imagine themselves wearing the same outfit and looking just as fabulous. Instagram influencers help make fashion brands more accessible to regular customers.
Tips on working with influencers
Now that you understand how effective Instagram influencers can be for your clothing brand, it is time to get started. Here are some effective tips that can help you boost your clothing brand with influencers.
- Identify your audience and locate the right influencers
There are countless influencers on Instagram who cater to all kinds of brands and products. They come in different types, including journalists, professionals, artists, celebrities, experts, and micro-influencers. Before you decide on an influencer, you have to first determine what kind of attention you are looking for. Remember that different influencers have different kinds of followers.
- Do not be afraid to get creative
We are no longer in a time where simple things get noticed. If you want potential customers to notice you, your brand will have to stand out. Collaborate with influencers who can promote your brand creatively and intelligently.
- Consider micro-influencers
A micro-influencer is someone who has less than 100,000 followers. Collaborating with a micro-influencer will help you reach out to specific audiences who are interested in niche industries. Micro-influencers are also very effective at keeping their audiences engaged, unlike people who have millions of followers. This helps improve your brand’s reach and impact.
- Choose partnerships over sponsorships
Instagram users typically choose to ignore sponsored ads or posts. Nobody likes to see their feed spammed with sponsored ads. Creating a partnership with your influencer will help you get noticed. When they post pictures of your latest collections, they slowly convert their audience into your potential customers.
- Include your influencers in your ads
Incorporate your influencers in advertisement campaigns on your Instagram page. This is a way of ensuring that your followers as well as theirs know you are working together.
The easiest way to start a relationship with an Instagram influencer is by using a platform as Ifluenz where thousands of the best influencers are reviewed and registered.