Influencer marketing has taken the advertising and marketing world by storm. Big brands and huge businesses have increased sales and spread brand awareness using this strategy, and you don’t even have to look far and wide to see for yourself. All you have to do is take out your phone and open your Instagram account. If you follow at least a few influencers, then it’s highly likely that you now know a lot of brands you had no idea existed before.
For instance, take Daniel Wellington as an example. This Swedish watch company was founded in 2011, and in just 7 years, it has grown to be one of the fastest growing companies in Europe, all because they harness the power of influencer marketing. They make use of all kinds of influencers from major celebrities like Kendall Jenner, to micro-influencers with a few thousand followers. Daniel Wellington is the perfect example of how influencer marketing can launch your business from nothing to one of the most easily identifiable brands in the world.
Are you a small business that is looking to grow and create brand awareness? Do you wish to increase your bottom line and see actual, visible results? Then influencer marketing is the perfect solution for you. Below, we outline the reasons why every small business, regardless of which industry, should make use of influencer marketing.
- Influencer marketing helps you reach the audience you want
Effective marketing is all about reaching the right people, and influencer marketing makes that so easy. When you choose to work with influencers, it’s important to keep in mind that you must choose influencers with a niche following that your business aims to target. There are plenty of influencers out there with an audience that is right for your small business; all you have to do is reach out to them, so that you can, in turn, reach this very audience. Finding and collaborating with influencers is made easy with influencer marketing platforms like iFluenz.com.
- Influencer marketing helps you gain customer loyalty
When it happens to be influencer marketing, there are two basic kinds of payments. One is where the business pays the influencer in cash for posting about their product or brand. They may even earn a commission based on the sales made as a result of their marketing. The other is where the business offers incentives and discounts, or even free products to the influencer in exchange for their sponsored posts.
Because of these strategies, many businesses gain loyalty from both the influencer as well as their followers. This two-fold gain is possible when influencers who have benefited in one way or another from your partnership remain loyal to your brand, and since followers trust influencers so much, your small business gains their trust and loyalty too.
- Influencer marketing is affordable
Influencer marketing is much more affordable and cost-effective compared to other prevalent forms of advertising and marketing. As mentioned before, some influencers even accept free products, discounts, and offers, without you having to pay them in cash. Even if you work with influencers who charge money for their services, it will be much lesser than the amount you would have to pay for a full-fledged campaign.
- Influencer marketing results in high ROI
The great thing about influencer marketing is that it has tangible results as well. Partnering with the right influencer, reaching the right audience, creating brand awareness and gaining customer loyalty – all these steps of influencer marketing result in a high return on investments, increasing your bottom line. Also, since influencer marketing is so cost-effective and yet, brings about tremendous positive benefits, it results in a huge return on investments.