Brand partnerships have been proven to have mixed results for influencers. Some influencers have found these partnerships highly beneficial, while others have been burned by these relationships. This doesn’t mean that either brands or influencers should avoid these kinds of relationships. It simply means that it is important for brands and influencers to find the right fit, and manage the relationship in a way that will deliver the best results for everyone.
Author: Christopher Correia
How to Use Viral Marketing to Obtain Viral Success
Are all social media platforms have equal potential when it comes to viral marketing? This article responds to it and tells us how to go viral.
How to Use Influencer Marketing for a Successful Product Launch
Using influencers for your marketing campaigns can feel overwhelming, where often multiple attempts to make influencers and the message work together are needed. However, once all i’s are dotted, the ROI can be enormous.
5 Influencer Marketing Tactics to Build Ultimate Brand Awareness
Influencer marketing has come a long way in the past few years and it is now one of the most efficient method to sell a product. This article shows us how to build brand awarness in only 5 efficient influencer marketing tactics.
Pros and Cons of Becoming a Micro-Influencer in 2020
This article shows us the benefits of becoming a micro-influencer in 2020, but also the inconvenients of it. Perfect for those who want to make their way in influence marketing.
eCommerce: How Influencer Marketing Can Increase Sales
In this article, we are going to look at what is influencer marketing, how it works, how to partner with an influencer, and how you can reap the benefits of influencer marketing.
5 Mistakes to Avoid While Promoting a Brand as an Influencer
If you’re an influencer, chances are there that you may be simply enjoying yourself and posting stuff that people seemed to like. Then boom! You have 100,000 followers, and brands start approaching you to promote them to your followers for some payment.
Boost your Instagram Business Account with the Right Hashtags
Hashtags have become a widely known marketing phenomenon, which is why Instagram generates around 95 million photos posted on this platform each day. Before you head adding hashtags to your posts, here are a few things you must know.
Why You Should Use Influencers to Promote Your Brand?
Gone are the days when brands would rely on advertisements along to influence clients’ purchasing decisions. Consumers consider influencers to be authentic sources of information. Hence, they consider the opinion of influencers as key in making purchasing decisions. In this article, you will learn some of the benefits of influencer marketing.
How to Stand Out From Other Influencers
These days, anyone with an iPhone and a decent Instagram following can call themselves an influencer. There’s a good reason for the market to be crowded. Brands spent $8 billion on influencer marketing in 2019, with projections for that amount to expand to $22 billion by 2022.