In today’s interconnected global economy, brands are always eager to expand to other markets. It’s now being made easier thanks to the latest developments in technology, social media, e-commerce, online marketing platforms/software, and etc. Since we’re talking about global expansion, translation and localization is part of the picture. But that’s where bumpy road starts.
Author: Christopher Correia
Influencer Marketing: Reaching Foreign Audiences Through Localization
There’s an old and classic song – “It’s a Small World.” And never has that been truer than today. We can thank technology. In this new small digital world, companies and customers can do business across all borders and in all languages, opening up wide new markets for business growth.
What is the Future of Influencer Marketing
Gone are the days when a few big-shot brands ruled the market. Today, thanks to the internet, the market is diluted with the influx of startups. New and new brands are entering the completion at a rapid pace. It is the customer’s world. In such a scenario, smart and effective marketing is the need of the hour. You need to project your product in a different light. The brand has to promise the average user something more than the others.
5 of the Best Hashtag Marketing Tricks to Increase Social Media Engagement
Hashtags are a great way to expose your brand to audiences that care about what you have to say. They can also help you reach out to a niche audience. For instance, adding…
How to Partner with Instagram Influencers: 5 Steps You Need to Follow
Brands are now investing more than ever into influencer marketing and growing relationships with influencers. The global influencer market is set to grow to $22.3 billion by 2024. This is because consumers are seeking authenticity, and influencer marketing offers that to them.
How to Perform an Instagram Audit: A Complete Guide
Instagram is a popular social media platform with over a billion monthly active users. That is probably why so many brands and marketers have flocked to Instagram to reach these potential customers.