Why Cosmetic Brands Must Use Instagram Influencers?

It’s a fact, cosmetic and beauty brands intensively use Instagram influencers. The beauty industry is one of the most competitive industries, with brands, whether local or international, fighting for customer’s attention on every platform possible. Whether you turn magazine pages, looking at billboards, scrolling through your phone, or flipping through TV channels, you are likely […]

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5 Badass Instagram Influencer Marketing Campaigns You Should Know About

Brand marketers often adopt creative marketing tactics to generate brand awareness and build brand loyalty to achieve their bottom line. But influencer marketing perhaps steals the limelight in this context owing to its ability to mold purchase decisions of consumers. The allegedly magical powers of influencer marketing become all the more prominent when such campaigns […]

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