Modern online influencers are akin to the cognoscenti or the connoisseurs of the past. They help shape up the narrative across domains and areas of their interest. They may keep their interest restricted to a few chosen fields or could offer expert opinion on everyday matters of interest i.e. topical issues. Instagram is a social […]
Author: Mélodie Bühler
3 Examples of Perfect Instagram Influencer Marketing
Influencer marketing is the fastest growing channel of marketing in America. The question is why it is suddenly getting every brand and marketer’s attention. The truth is you have been influenced by people all through your life. You follow recommendations made by people whom you like and ‘trust’. The same feeling works here. Why is […]
Marketing Your Product on Instagram: Why Visual Appeal Matters
At present, Instagram has more than 300 million average monthly users. This kind of following has encouraged numerous brands to find different ways of interacting with the growing Instagram community. And it’s not just the numbers which are noteworthy; it is also the kind of people using Instagram that has a big influence on sales. […]
The Future of Influencer Marketing
Influencer marketing has been recognized the fastest growing online marketing channel. In a survey conducted by Tomoson, 22% marketers agreed that influencer marketing was the fastest growing online customer acquisition model. Almost 60% are planning to increase their budget allocation for influencer marketing and 70% are seeing higher returns on their investments. The future really […]
The Value of Influencer Marketing
Paid media or earned media, what works better for boosting ROI? This has been one of the oldest discussions in the marketing world and includes a key topic called ‘influencer marketing’. So what is influencer marketing? It is a process that helps identify, research, engage and support individuals who are capable of developing high-impact conversations […]
Choosing an Ideal Instagram Influencer Campaign: Tips
Social media has become a platform where criticisms and word of mouth recommendations spread like wild fire. The term ‘influencers’ is being used almost everywhere but there is still some confusion with regards to what it actually means. Industry experts believe that influencers are those people who are constantly active on multiple social media sites […]
10 Influencer Marketing Statistics You Must Know
Adblock usage is at an all-time high right now and brands are quickly losing the trust of their consumers as far as advertising is concerned. In such a scenario, it seems like influencer marketing is the best path to take in order to ensure that your message gets registered with the target audience. Brand endorsements […]
Finding the Right Instagram Influencer for Your Product/ Brand
Instagram is one of the fastest growing social media and is providing benefits to marketers which were not expected previously. Instagram is the most popular photo sharing app currently in the market and it can also be used for sharing videos with your followers. Visual content is considered extremely powerful and popularity of Instagram is […]
Tips to Will Help You to Work with a Social Media Influencer
Social media influencers have become important entities for digital and new age marketers. They wield considerable sway on their followers and make them aware of your brand. It leads to organic search and lead generation for your product. In return, influencers expect monetary compensation, incentives and some even work for free samples of your product. […]
Brands that Succeeded on Instagram through Influencer Marketing: A Case Study
Since its launch in 2010, Instagram, the popular photo and video sharing application has managed to engage more than 400 million users and is now one of the leading platforms used by brands to build on their digital marketing strategy. Brands are busy crafting innovative social influencer strategies and executing wide-reaching influencer marketing campaigns. The […]