Businesses everywhere are beginning to understand the full potential of influencer marketing. For those of you who are not quite sure of what influencer marketing is, it is a form of marketing that targets influencers, or industry experts who have the power to influence potential customers. This is a very powerful marketing strategy because influencer […]
How To Repurpose Influencer Generated Content
Consumers today are smart and educated people who can tell when they are being marketed to. They can tell when someone is trying to sell them something that the seller himself/herself doesn’t really believe in. This kind of shallow marketing is a thing of the past, because today, people are looking for authenticity and genuineness […]
How Food Brands Are Making The Best Out Of Influencers
Influencer marketing and food is the perfect combination. Everybody loves food, and everybody loves to receive suggestions on which new restaurant or café to go to, or which new food to try. The great thing about influencer marketing is that people don’t mind if the content they see is sponsored, especially for food brands. What […]
How Can Not-for-Profit and Other Charitable Organizations Use Influencers?
The days of non-for-profit and other charitable organizations having limited access to effective marketing strategies are over. Today, thanks to the power of technology and social media, these organizations can make use of influencer marketing like so many industries do. Not only does working with influencers lend more credibility to your cause, but it can […]
How Brands Adapt To Their Customers With Influencers
Five years ago, not many people knew what Fashion Nova was. Today, it is one of the fastest-growing fashion brands. It has been so successful that the once all-women brand has expanded to a men’s line as well. How was a brand able to catapult itself to such a height when it seemed to start […]
5 Indian Fitness Influencers to Follow
Fitness and social media go hand in hand. Most people are conscious of what they eat and how they exercise. Instagram and Facebook are full of fitness influencers who put up photos of their work out and give serious fitness goals. Sometimes all one needs is a little inspiration to stick to the fitness regimen. […]
Top French Fashion Influencers in 2018
When it comes to fashion, the French do not disappoint. The world is always on the lookout for what Parisians are wearing, which style they are into, and which brands they love. It’s no surprise then that French fashion influencers serve the most refreshing, unique and effortless looks on Instagram while their tens and thousands […]
Why Small Businesses Must Do Influencer Marketing?
Influencer marketing has taken the advertising and marketing world by storm. Big brands and huge businesses have increased sales and spread brand awareness using this strategy, and you don’t even have to look far and wide to see for yourself. All you have to do is take out your phone and open your Instagram account. […]
Long-Term Partnerships with Influencers – The Key to Success
Every successful brand knows just how effective influencer marketing can be in creating brand awareness, reaching the right audience, and ultimately increasing your bottom line. Indeed, influencers bring a lot to the table when it comes to marketing. Especially, in the highly digitized world, we live in today, where we spend almost half of our […]
5 Luxury Brands That Are Doing Right With Influencers
Luxury brands are facing massive challenges in attracting and retaining customers. To overcome this problem, luxury brands are taking the influencer marketing route and choosing to work with people who have a large and dedicated following of millennials on social media. Lessons in luxury marketing Today, we see some of the most iconic luxury brands […]