Influencer marketing works because consumers trust Influencers’ reviews. In fact, we come across all kinds of sponsored content on a daily basis. With advertisements and promotions of different brands bombarded on us everywhere we turn, it is increasingly becoming more and more difficult to know which to trust and which to ignore. In a world […]
Why Influencers Must Be Loyal And Authentic To Their Audience
Instagram influencers have grown to be one of the most popular and effective advertisement methods of the 21st century. One major factor that contributes to the influencer success is the fact that they are real people who have amassed a huge and loyal following. Therefore, their tens of thousands of followers believe authentic influencers to […]
How To Become a Big Instagram Influencer?
If you are a regular user of Instagram, you have probably come across a couple of influencers. Many influencer accounts endorse different brands, and all these influencers have one thing in common – they managed to become a big instagram influencer. While most have tens of thousands of followers on the photo-sharing platform, there are […]
Top Travel Influencers in 2018: What Can They do for Your Brand?
When the Marriott Group of Hotels wanted to increase their bookings, they skipped their advertisers and PR agents and head straight over to social media personalities Taryn Southern, Jen Levinson, Sara Hopkins, Tom Jauncey, and Diipa Khosla for help. The group was tasked with creating highly-engaging videos of their stay at various Marriott hotels […]
5 Badass Instagram Influencer Marketing Campaigns You Should Know About
Brand marketers often adopt creative marketing tactics to generate brand awareness and build brand loyalty to achieve their bottom line. But influencer marketing perhaps steals the limelight in this context owing to its ability to mold purchase decisions of consumers. The allegedly magical powers of influencer marketing become all the more prominent when such campaigns […]
Top UK Fashion Influencers in 2018
The UK is a haven for fashion lovers. It is also the playground for some of the world’s most inspired and inspiring fashion influencers. Influencer marketing is gaining traction and fashion brands that want to get noticed need to strike meaningful relationships with influencers. Fashion brands can also use influencer to get rid of excess stock. […]
Why Watch Brands are all using Instagram Influencers?
In the past couple of years, Instagram has climbed the ladder to become the leader among social media platforms. Besides regular users, the platform is the prime choice for brands and businesses all over the world. If you are not tapping into Instagram’s enormous pool of users to boost your brand’s sales, you are missing […]
5 Tips To Boost Your Clothing Line With Instagram Influencers
Instagram – One to reckon with Instagram has made itself the reigning champ among social media websites and applications. Thanks to this app, even the smallest brands can become global names. The power of Instagram is something to reckon with, especially if you are looking to boost your own brand. With a population […]
New Brands : Stand Out With the Help of Influencers
No, influencer marketing is not new in the world of brand marketing. In fact, a lot of brands are actively leveraging the huge fan-following of influencers for promoting their products and services on social media channels. Why shouldn’t they? After all, influencer marketing is an effective strategy to cut the clutter and stand out from […]
Launching a New Product? Influencer Marketing is a Must!
Influencer marketing has been there in the marketing world for quite some time now. Every savvy marketer understands the power of influencers in driving sales. So why shouldn’t it be used for launching a new product? Irrespective of whether you are a B2B or a B2C marketer, influencer marketing is simply a must for launching […]