If you are a company focusing on image-based content, perhaps Instagram is your preferred social platform. You have come up with an amazing image and an attention-grabbing, hashtagged caption to post on your account. You share it and wait eagerly for likes and comments to pour in, just like always. You can certainly expect some […]
Influencers With Fake followers: Why Brands Won’t Work With You?
Ever since social media became an important cog in the marketing mix, brands tend to focus on one objective – gaining more followers. Whether it’s Facebook, Twitter, Instagram or any other social platform, marketers aim at reaching as many followers as possible to increase brand awareness. Social media reach and engagement are important determinants of […]
How to Create a Killer Brief for Your Influencers?
Influencer campaigns start with a brief Influencer marketing is a popular form of marketing that many social media-savvy marketers are adopting. Influencer marketing campaigns on social platforms like Instagram can garner brands the much-needed recognition and fan-following, which are essential for them to thrive. After all, it boosts their reputation and spreads positive word-of-mouth […]
Ideas for awesome product integration in influencer’s advertisement
Using influencers for marketing purposes is nothing new in the corporate world. Many brands, charities and NGO’s have often relied on popular individuals for their advertisement campaigns. However, coming up with innovative approaches to seemingly ordinary topics can sometimes be difficult. Rehashing old slogans and ad campaigns almost never works, especially if you are an […]
Influencer Marketing is Here to Stay: Here is why
Research shows that US marketers spend $570 million a year on influencer marketing campaigns. But why? As a new business, you may wonder what the hype is about influencer marketing and whether you should invest in it or not. In this article, we’ll attempt to answer these questions. Influencer marketing is a marketing strategy where […]
Top US Instagram Fashion Influencers in 2018
Influencers have become the lifeblood of every marketing campaign today and it’s important for brands to actively work with influencers to gain audience attention. Hiring influencers for your fashion brand The industry that benefits the greatest from influencer marketing is fashion. But, before we take a look at why companies need to hire fashion influencers, […]
How to Spot Good Instagram Influencers from Bad Ones
In 2017, more than $1 billion was channeled toward Instagram influencer marketing. While Twitter and Facebook have a lot of scope for influencer marketing, Instagram is the top choice for brands, companies, and small businesses. While marketing and its methods have come a long way, everything boils down to what keeps consumers interested. Gone are […]
5 Common Questions about Instagram Influencers
If you have not heard about influencer marketing so far, you should probably crawl out from under that rock. More than 75 percent of global marketers participate in some form of influencer marketing due to its high success rate. While some people are still struggling with identifying the best ways to incorporate influencer marketing in […]
How to Measure the ROI of Instagram Campaigns
Measuring the return on investment for your Instagram campaigns is not as easy as you may think, but there are many useful ways you can figure out whether your Instagram posts are working for your brand. When using traditional social media sites such as Facebook and Twitter for digital marketing purposes, there are plenty of […]
Influencers: How to Find More Collaborations?
Instagram has become a must-use app. It is an entire world in itself. While you say you use the app to stay connected with friends, everyone knows you also use Instagram to keep an eye on your favorite brands. Social media influencers are the next celebrities of the world. They are everywhere and there is […]