Influencer marketing has become such a successful strategy that it now serves as an advertising gateway for lots of people. If you are a newbie in the influencer industry or are trying to chip into this lucrative form of marketing, then you should know and understand the common terms used in their methods and tactics. […]
Fashion Week: Why Involve Instagram Influencers?
When Nicolette Mason started her blog in 2008, she did so to give wings to her passion – fashion. As a plus-sized, Middle Eastern, queer woman, Mason was unsure if there was even a place for her in the fashion world. Fast-forward 10 years and now Nicolette Mason is one of the hottest Instagram fashion […]
How to Gain More Instagram Followers?
Instagram: The King of Engagement If you haven’t joined Instagram yet, you are missing out on a major chunk of the social media craze. Everyone seems to be on the platform today. Whether it’s an individual or a brand, Instagram has emerged as a popular tool for sharing image-based content. As of September 2017, Instagram […]
What is a Micro-Influencer?
Influencer marketing has gained a lot of prominence in the recent times, with many brands recognizing its power in driving brand awareness, generating more leads and increasing conversion rates. But there’s something new coming into the scene– micro-influencer. Bloggers, instagrammers, television personalities, YouTube vloggers or a mix of them are used by savvy marketers as […]
Why Marketers Are Increasing Their Influencer Marketing Budget ?
Marketing is undergoing an evolution. Today, it isn’t just about the 4P’s. Social media is a force to be reckoned with and brands need to incorporate social media into their marketing mix to stay relevant in the eyes of prospective customers. When it comes to social media, brands can’t stop at static engagement through advertisements […]
How Influencer Marketing Boosts Other Marketing Means?
Influencer marketing is an integral part of a brand’s promotional strategy. It ties together various marketing mediums and adds a very personable and realistic flavor to the marketing campaign. To help you understand the impact that influencer marketing has on a brand, let’s look at how influencers affect the success of a brand’s other marketing […]
How Artists can Benefit from Influencer Marketing
When artist Jean-Pierre Roy created the Nachlass in 2015, he had no idea it would be sold to Hollywood celebrity-cum-environmental-crusader Leonardo DiCaprio. It turned out DiCaprio had spotted the painting on Instagram and had contacted the gallery holding the piece to finalize his purchase. The days of visiting the art gallery to purchase paintings and […]
5 Tips on Instagram Influencer Marketing for Luxury Brands
Let’s face it. You may not be able to wear it every day, but you sure want to own it. The magnetic power of luxury brands is undeniable. But, a large chunk of this allure comes from the phenomenal marketing that brands engage in. An integral part of any luxury brand’s marketing campaign is influencer […]
The Power of Instagram for Food Brands
Instagram is extremely powerful and it achieves far-reaching results for brands. A true testament to the power of Instagram is how it has impacted positively the food and beverage (F&B) industry. The F&B industry has always been a ‘work-in-progress’. It’s one of the few industries where evolution is constant and inevitable. Raging trends today may […]
How to Boost Your Christmas Sales with Instagram?
When it comes to the ability to promote a product, nothing beats the superpower called Instagram. With 800 million active users and counting, Instagram is the go-to social media network for any business that wishes to get noticed by customers. Seasonal sales, especially those around Christmas, can be tricky to implement. One way to grab […]