Jessica Stein (@tuulavintage) With a following of 2.4 million, she is an Australian who caters to the travel segment. Cathay Pacific contracted her for the #lifewelltravelled campaign in 2015. Nickelson Wooster (@nickwooster) He caters to the men’s fashion segment in the United States and has become something of a style icon. Adam Gallagher (@iamgalla) He […]
Interruptive Advertising is Dead, Long Live Social Influencer Marketing
There was a time when paid ads were the way to move forward for a marketer. It won’t be an exaggeration to say that paid ads are well past their prime and have lost their charm. According to Mavrck, only 6% of the millennials who form the core of the target group for most marketers […]
3 Influencer Marketing Trends on Instagram
Influencer marketing is a new branch of digital marketing where key influencers or opinion leaders are targeted by brands and marketers, and through them, the brand’s message is driven to the larger target group. The marketer doesn’t use mass media channels to directly reach out to their ideal market group. Influencers are people with a […]
3 Examples of Influencer Marketing Mistakes and How to Avoid them
Influencer marketing is flourishing because advertisements are dying a slow, painful death. Consumers today have lost all respect and interest for advertisements that disrupt their activities and vie for their attention in a forced manner. A number of consumers are turning to ad blockers to create a barrier against unwanted intrusion of advertisements on the […]
Creating Social Media Images for Your Brand: Tips For Instagram
Creating a recognizable brand is not easy. It is an amalgamation of multiple strategies. However, it is important to create consistent brand voice which also includes having a consistent visual content strategy. Images and associated visual design elements often create the cue or the sign that helps the brain associate a particular color code, a […]
What you can learn from the top 5 most successful Instagram brand campaigns
Instagram is one of the most rapidly growing social media platforms out there. On an average, users post a combined total of over 55 million photos per day. It is therefore, no surprise that marketers from all around the world want to join in on the fun and bring attention to themselves and their brands. […]
3 steps to run a successful Instagram influencer campaign
Influencers are one of the most powerful social media assets to have in your arsenal. There are influencers for every niche and finding the right one can seriously boost your marketing efforts. Influencer marketing might sound pretty straightforward in theory but it is a complicated process that takes time to get right. The 3 most […]
5 Reasons Why You Need Influencer Marketing In Your Digital Strategy
Power of influencer marketing Have you ever wondered why marketers constantly talk about word of mouth publicity and its effectiveness? Whether it is influencer marketing or advocacy marketing, the underlying principle is simple yet extremely powerful. It is common knowledge that a person gets convinced easily when a friend, family member or someone whom he […]
Why Influencers Join iFluenz?
Influencer marketing is one of the most important and upcoming forms of digital marketing. The reach, connect and return is instantaneous. The return on investment (ROI) is also measurable because you can set your budget and other campaign parameters when you try to choose influencers with credibility and good popularity on a social media channel. […]
Product Placement on Instagram For Any Budget
Compared to traditional advertising, product placements can produce better results and do not require the same amount of financial investment. Whether product placement is done gracefully or not, it can give a serious boost to sales. Traditionally, product placements were done in films and music videos so that brands can gain recognition. The James Bond […]